New design Not Square 03

Hereby we present our new design “Not Square 03′ to you.

A square is a mathematical figure or a big open space in a village or city were people and traffic comes together. Our square refers to the squareness of people. Being square is a phrase that is rooted in jazz music. It describes a person *who failed to appreciate the medium, or, more broadly, someone who was out of date or out of touch, hence the saying “be there or be square” (*source Wikipedia). The saying became in fashion  and adapted by the hipsters (1940), the beatbiks (1950), the hippies (1960) and the yippies (1970). These pop cultures were progressive and in favor of a more open mindset to the unknown. In the America’s of the 40ties, 50ties, 60ties and 70ties this mindset is received with mixed emotions. Especially the conservatives thought this would be the end of civilicitaion as they knew it, the others embraced it.

Being Square, someone who clings to repressive, traditional, stereotypical, one-sided, or “in the box” ways of thinking, is not something of the past, it is still representing a large group of people. With all respect, squareness can be caused by fear of the future, fear of aliens, fear of poverty, fear of loss, fear of abandoning the common and safe rituals and fear of change. In fact lot of square people can not be blamed. Most of them ar brought up this way and was never thought to think otherwise. But the side effect of squareness can be intolerance, exclusion, supremacy, ruggedness and maybe even violence or war. Hippies, they may have not be perfect and probably naif, but they did spread the word of love. The beatniks did introduce (besides from jazz) black music and culture into mainstream white music. Artwearness is not called artwearness to not think about these issues of life, so we made this statement because we believe, regardless what ever reason you might have for squareness, that being a bit more round round the edges makes the world go and stay round and a much better place to live on.

Check this great shirt @ www.artwearness.com

 

Design Not Square 03 by mao2016 (Bratt Pitt Wears)

 

Mirthe wears Not Square 03
sample of shirt

Square as topic in music & film

Author: Mao @ Artwearness

Artwearness. Wearable art. Accessible for the masses, suitable for the connoisseur Our concept is simple; for us a t-shirt is like a canvas with artistic & social statements longing to be exposed. With our artistic statements and ironic graphics, we seduce and tickle the wearer of the shirt to get out of his or her comfort zone and become more than a billboard for a brand name. Inspiration. Some of the prints are inspired on and extracted from artworks made by Artwearness founder Marit Otto, visual artist, in Zwolle. They are stripped of their original context and placed in a new perspective. Next to this we present fresh and new conceptual graphic designs. These concepts are based on an idea, a hunch or on current events. Our variety of shirts distinguish themselves by several themes like statementz, artwearness, awareness, specialz, and philosophicalz, Girlz & Boyz Artwearness is awareness The time we live in requires a different way of thinking and (re)acting. We are dealing with mass culture, overconsumption, over population and climate change. Artwearness offers the conscious consumer an original and honest product; we believe in making choices Sustainability and fair-trade. Artwearness has no stock; each order is printed on demand for each customer. No stock means no surplus and no waste resulting in a smaller ecological footprint. We print on Stanley and Stella shirts. They produce beautiful, high quality, modern, sustainable and slave free products. We are very aware of the world around us and we offer the conscious consumer an honest alternative to the price fighting fashion industry. Currently this is still reflected in the price of our products. Artwearness is an initiative by Marit Otto (www.maritotto.nl) and Erik van Scheijndel. (www.19hetatelierarchitecten.nl) Artwearness also offers a platform for other artists. Artwearness is always looking for more creatives. Designers, artists and illustrators are more than welcome to join our club and expand their options for showing their concepts. Artwearness wants to exhale artfulness, playfulness, enthusiasm and sustainability. We invite you into a cool and untamed world of art and philosophy.