Hereby we present our new design “Not Square 03′ to you.
A square is a mathematical figure or a big open space in a village or city were people and traffic comes together. Our square refers to the squareness of people. Being square is a phrase that is rooted in jazz music. It describes a person *who failed to appreciate the medium, or, more broadly, someone who was out of date or out of touch, hence the saying “be there or be square” (*source Wikipedia). The saying became in fashion and adapted by the hipsters (1940), the beatbiks (1950), the hippies (1960) and the yippies (1970). These pop cultures were progressive and in favor of a more open mindset to the unknown. In the America’s of the 40ties, 50ties, 60ties and 70ties this mindset is received with mixed emotions. Especially the conservatives thought this would be the end of civilicitaion as they knew it, the others embraced it.
Being Square, someone who clings to repressive, traditional, stereotypical, one-sided, or “in the box” ways of thinking, is not something of the past, it is still representing a large group of people. With all respect, squareness can be caused by fear of the future, fear of aliens, fear of poverty, fear of loss, fear of abandoning the common and safe rituals and fear of change. In fact lot of square people can not be blamed. Most of them ar brought up this way and was never thought to think otherwise. But the side effect of squareness can be intolerance, exclusion, supremacy, ruggedness and maybe even violence or war. Hippies, they may have not be perfect and probably naif, but they did spread the word of love. The beatniks did introduce (besides from jazz) black music and culture into mainstream white music. Artwearness is not called artwearness to not think about these issues of life, so we made this statement because we believe, regardless what ever reason you might have for squareness, that being a bit more round round the edges makes the world go and stay round and a much better place to live on.
Check this great shirt @ www.artwearness.com
Square as topic in music & film