Postmodernistic quotes @ Artwearness

As Postmodernism is our week theme , we lined out a few famous quotes for you.

Vaclav Havel seeing Postmodernism in a holistic sense:

“We live in the postmodern world, where everything is possible and almost nothing is certain”.

Irving Sandler approaching it in a artistic way:

“It’s impossible in our postmodern era for anyone to be original – for anybody to do what Jackson Pollock did”.

Jean Baudrillard quotes it in a postmodern way ( :

“You are born modern, you do not become so”.

And Nawal El Saadawi lookes upon it in a cultural and femenist way:

“Plastic surgery is a postmodern veil.”

We, are simply the gateway and the visualizers…. so check us too @

Postmodernist is part of our museum campaign and available in our webshop and Warehouse Blauwdruck, Zwolle

A.I. a new & ‘intelligent’ design

Yes there’s a new one. This time inspired on our high tech lives. Although artificial intelligence is currently a serious matter we approach it with little humor. But we are also aware of it  because soon the imaginary line between human and humanlike technology will be crossed and then what?

(NL) Ja, daar is alweer een nieuwe. Deze keer geïnspireerd op onze high-tech levens. Hoewel kunstmatige intelligentie tegenwoordig een erg serieus en actueel thema is benaderen we het thema met humor. Maar we zij ons ook heel erg bewust van de dunne lijn tussen mens en intelligente machine, deze dreigt snel te verdwijnen…. en dan wat?

In addition we have a nice philosophical thought for you:

“If all intelligence were artificial, than what would be the state of civilization?

Would it be clean, punctual and orderly, but boring and loveless? Or would it be fantastic, inventive and progressive but pure functional?

Hope, that this question is never finds it’s answer.”

(NL) We hebben in navolging daarop nog een kleine gedachte voor je:

” Als intelligentie kunstmatig was, wat zou dan de staat van onze beschaving zijn?

Zou het een schone, punctuele en geordende maar saaie en liefdeloze samenleving zijn? Of zou het fantastisch, inventief en progressief maar puur functioneel zijn?

Ik hoop dat deze vraag zijn antwoord nooit vindt.”


This  distinctive Artwearness design is avialable @ our webshop now:

Dit onderscheidende ontwerp is verkrijgbaar @ onze webshop vanaf

New shirts @ Blauwdruck

soon:a selection with a few pre releases for the early adapter. (by it there, you’re the first, so trendsetting!)

(NL) Nieuwe shirts @ Blauwdruck

Binnenkort een selectie van een aantal pre-releases voor de ‘early adapter’ (koop het daar en je bent gegarandeerd de eerste, dus een trendsetter)

Keep you posted!

A beautiful (X) Mess (market)

(For Dutch scroll down )

It is cold outside, It is snowing constantly. The first tasteless X mass hits are hitting the ether and glitter and glamour seems to be everywhere. All ingredients for Christmas are here. What used to be a heathen fest to lighten up the deepest dark days mid winter became a highly spiritual festivity to celebrate the birth of Christ and to promote peace is partially backslided to a grande feast of  kitsch and consume. So, having said that, Artwearness is part of a ‘tasteful’ and modest but  cosy market. The Market @ the Cele kwartier (design, art, specialities and activities) is part of the greater x-mass & food market downtown Zwolle . T- shirts in winter time seems not the most practical item to sell, but we sell more. We  sell you a deep thought, a hint of irony, a splash of philosophy and a deep sense of  common sense. ( ;

Come and share this loving feeling with us @ Kerst In Zwolle ///the Celekwartier/ Papenstraat,  Market in Zwolle. 17-12-17 > 13.00u tot 17u

And because Christmas is all about awareness too; our shirts are made of slave free and sustainable cotton and we choose not to have a stock (other than the shirts on the market stand before you  and @ warehouse Blauwdruck) to keep a small as possible footprint. Merchandise with  consciousness. For this special X mass we have our own special X mess design. Check it out! That is the christmas spirit!

(check the flyer below)

Het is koud buiten, het sneeuwt constant. De eerste zouteloze kerstliedjes bestormen de hitlijsten. en overal lijkt het te glitteren en glammen. Alle ingrediënten voor Kerstmis zijn hier. Wat ooit een heidens feest van het licht was om de donkere dagen te verdrijven werd een hoog spirituele festiviteit om Christus te vieren  en om het belang van vrede te bezingen is deels wat afgegleden naar een groots en meeslepend feest van kitch en consumeren. Dat gezegd hebbende Artwearness maakt dit jaar deel uit van een bescheiden maar gezellige kerst en food markt (design, kunst, specialiteiten &activiteiten). De markt in het Cele kwartier /Papenstraat maakt deel uit van de  grotere Kerst in Zwolle markt. T- shirts in de winter is misschien niet het meest praktische item om te verkopen maar we verkopen meer; we verkopen diepe gedachtes, vleugjes ironie, een snufje filosofie en ene diep gevoel van gezond verstand. ( ;

Kom en deel dat mooie gevoel met ons @ het Celekwartier/papenstraat, markt, Zwolle. 17-12-17 > 13.00u tot 17u

En omdat kerstmis ook over awareness gaat; onze shirts zijn gemaakt van slaaf vrije en duurzame katoen en we hebben er voor gekozen om geen voorraad te hebben (anders dan hier op de markt en bij Blauwdruck) om een zo klein mogelijke ecologische footprint achter te laten. Koopwaar met bewustzijn. Voor de kerstdagen hebben we ook een speciaal X mess ontwerp! dat is de kerst spirit!


Hang On to Yourself

We presented our new design Non Conformist past week to you. In our blog we let you take a glance of our designers motives. A design can be just pleasing or esthetic, commercial and popular. Created for instant succes….

Maybe money making is less interesting than using all your creative powers and really make an effort to add something fresh to this world. That could be a thought, an idea, an opinion driven by other motives than opportunism and money. Plain and honest statements, they seem rare these days.

One of my ultimate Heroe of non conformism was The Wide Eyed Boy From Free Cloud, David Bowie. When I was a insecure teenager he thaught me,  that being different was cool, ultra cool. He made artistic statements and was inimitable. Still, today, almost a year after he died, Ziggy’s Stardust was never more shining in his absents. Still he left a void. The world needs Little Wonders like he was.

We al seek for Saviour Machines, but as the lyrics of the song says, If you please them to much it will control and destroy you……It needs a counter word, an opposing word to sharpen his mind. It needs a Sense Of Doubt. 

Live is Quicksand as it is, Fashions comes and Fame goes. Living Under Pressure in order to find this Velvet Goldmine. 

Day in Day out, we trie so hard to be a part of something bigger but in fact we our selves could be larger than the sum of our coins and the size of our ego. We could be Heroes, just for one day. Doing it the Right way….and Don’t Look Back In Anger

Dear David, we salute you and thank you for all the inspiration!

Check our shop @



New design ‘Paradox’ @ Artwearness

A paradoxical paradox is that the word paradox might aswell is paradox in it self.

We proudly present our latest design to you ‘Paradox’. (concept & design by mao2017)

Can words be artful and mystic? I think they can. An interesting example is the word paradox. This is a beautiful word, word wise. The sum of the characters is visually attractive. If it was art, you could speak of a (Dutch term) ‘Droste effect’ or infinity effect. It is a reoccurring theme that spirals endlessly within itself. Like a riddle in a puzzle that’s a riddle in a puzzle. It contradicts and conflicts all the time without a releasing outcome.

For instance:

“The liar’s paradox.”

“This statement is false.” If you think it’s true, then it must be false, but if you think it’s false, it must be true

Quote on quote: “Paradoxical statements may seem completely self-contradictory, but they can be used to reveal deeper truths.  

The Oscar Wilde paradox I can resist anything except temptation,”

Oscar Wilde used a paradox to point to our fundamental weakness to give in to tempting things (like chocolate or a pretty smile), all the while imagining that we can hold firm and resist them.”

*Source Internet famous paradoxes

The Russel Paradox

The man in the Artwearness promo is Bertrand Arthur William Russell (1872- 1970) was a British Philosopher and freethinker. The Russell Paradox, one of many paradoxes, is named after him. This paradox handles the question if the collection of all collections contains it self?

We the people are walking paradoxes all the time

Well maybe you don’t need all this information to be attracted to this cool design. But the paradox is that without it you probably wondered why I choose to design this specific print and what my motives were. Never mind, like it? You can purchase it @

Model Davey is wearing design Paradox.

PS: did you know Artwearness is homed in Zwolle, the Netherlands?

Folow us!