2018 starts with a new design

Hello to you all, a brand new day in a brand new year!!!!!! Cheers. Unfortunately most good intentions of 2017 were killed in action. That’s how it goes. So before we start on our new year we salute 2017, with her successes and failures. And apologize to her that again we did not entirely managed to keep it peaceful everywhere, that we are no step closer to a cleaner world and that we are still chasing glitters and glamours. That leaves somethings to wish for this year!

Hereby we present our new design to you ‘ Zorry’ 

Zorry seems the hardest word to say. Zometimes it takes courage and true character to apologize. And there is always zomething to be zorry about…So, now you can make a great gesture, without words & with a nice twist.

We have few cool discounts too….. So time to check us again @ . See also: www.madeinzwolle.nl and if you are coincidentally in Zwolle to do stuff, you can check Warehouse Blauwdruck for our shirts too! design Zorry  is only available at www.artwearness.com


New design Not Square 03

Hereby we present our new design “Not Square 03′ to you.

A square is a mathematical figure or a big open space in a village or city were people and traffic comes together. Our square refers to the squareness of people. Being square is a phrase that is rooted in jazz music. It describes a person *who failed to appreciate the medium, or, more broadly, someone who was out of date or out of touch, hence the saying “be there or be square” (*source Wikipedia). The saying became in fashion  and adapted by the hipsters (1940), the beatbiks (1950), the hippies (1960) and the yippies (1970). These pop cultures were progressive and in favor of a more open mindset to the unknown. In the America’s of the 40ties, 50ties, 60ties and 70ties this mindset is received with mixed emotions. Especially the conservatives thought this would be the end of civilicitaion as they knew it, the others embraced it.

Being Square, someone who clings to repressive, traditional, stereotypical, one-sided, or “in the box” ways of thinking, is not something of the past, it is still representing a large group of people. With all respect, squareness can be caused by fear of the future, fear of aliens, fear of poverty, fear of loss, fear of abandoning the common and safe rituals and fear of change. In fact lot of square people can not be blamed. Most of them ar brought up this way and was never thought to think otherwise. But the side effect of squareness can be intolerance, exclusion, supremacy, ruggedness and maybe even violence or war. Hippies, they may have not be perfect and probably naif, but they did spread the word of love. The beatniks did introduce (besides from jazz) black music and culture into mainstream white music. Artwearness is not called artwearness to not think about these issues of life, so we made this statement because we believe, regardless what ever reason you might have for squareness, that being a bit more round round the edges makes the world go and stay round and a much better place to live on.

Check this great shirt @ www.artwearness.com


Design Not Square 03 by mao2016 (Bratt Pitt Wears)


Mirthe wears Not Square 03
sample of shirt

Square as topic in music & film

New design ‘Paradox’ @ Artwearness

A paradoxical paradox is that the word paradox might aswell is paradox in it self.

We proudly present our latest design to you ‘Paradox’. (concept & design by mao2017)

Can words be artful and mystic? I think they can. An interesting example is the word paradox. This is a beautiful word, word wise. The sum of the characters is visually attractive. If it was art, you could speak of a (Dutch term) ‘Droste effect’ or infinity effect. It is a reoccurring theme that spirals endlessly within itself. Like a riddle in a puzzle that’s a riddle in a puzzle. It contradicts and conflicts all the time without a releasing outcome.

For instance:

“The liar’s paradox.”

“This statement is false.” If you think it’s true, then it must be false, but if you think it’s false, it must be true

Quote on quote: “Paradoxical statements may seem completely self-contradictory, but they can be used to reveal deeper truths.  

The Oscar Wilde paradox I can resist anything except temptation,”

Oscar Wilde used a paradox to point to our fundamental weakness to give in to tempting things (like chocolate or a pretty smile), all the while imagining that we can hold firm and resist them.”

*Source Internet famous paradoxes

The Russel Paradox

The man in the Artwearness promo is Bertrand Arthur William Russell (1872- 1970) was a British Philosopher and freethinker. The Russell Paradox, one of many paradoxes, is named after him. This paradox handles the question if the collection of all collections contains it self?

We the people are walking paradoxes all the time

Well maybe you don’t need all this information to be attracted to this cool design. But the paradox is that without it you probably wondered why I choose to design this specific print and what my motives were. Never mind, like it? You can purchase it @ www.artwearness.com.

Model Davey is wearing design Paradox.


PS: did you know Artwearness is homed in Zwolle, the Netherlands?

Folow us!