What does it mean being selfish? What does it mean today? Selfishness use to have a negative connotation. Today it seems the way to go trough life; me, myself and I and leave some crumbs for the others.
No……… thats not entirely truth. Many people are going out of their way to create a better world, to be positive and cooperative and being aware and acting on it. But unfortunately the majority, the greater mass of people are putting their needs and wants for anything else. Even at the cost of others without even realizing it. This is the way we are brought up, buy, buy, buy. Life is beautiful if the economy runs. We are living in consumers paradise, we are tested every day. We became consumers before humans. What ever we consume gives us a nice feeling, a sense of belonging (according to the commercials). I spend therefor I exist! What does this innocent consuming actually harm anyway. A happy consumer is no harassement to others, that much is truth. But in the long run if this consumer does not analyze where his shit comes from and who carries the burden for it, it has great impact on anything, every where. For instant cheap stuff is often made by an (almost) enslaved working force, or from polluting factories producing worthless plastic gadgets. So cutting down on the Selfish could be of great benefit for all, especially if everyone does so.
Design Selfish is available @www.artwearness.com we use fair trade, slave free and sustainable cottons by Stella & Stanley.
For inspiration for our promo: The 80/90 Hip hop formation Dela Soul made a song with the brilliant title: Me Myself and I (music video below)
For opening your eyes, if you were not aware yet: This is what our beautiful oceans are up to these days.